Search Engine Ranking? Google Gives the Game Away & Twitter Tells Top Techniques

Up your Periscopes and go full steam ahead through this post, as our next battle will begin on April 21st 2015. Google are introducing us to a new system whereby your websites’ mobile friendliness will be a search result ranking signal. According to the Google Web Master Central blog, this digital development will significantly impact our search results and means that users will receive much better, more relevant and high quality results, optimised for their devices. With this in mind, it’s logical to think that companies will travel further down the digital advertising route to keep in line with our generations’ ever expanding brood of trends. We previously touched on this topic in our post about modern social media advertising, the rise of ‘Ello’ and how companies will adapt to the seemingly imminent change of consumer attitudes towards online branding. However, according to The Drum , it’s the UK who’ll have the lead role in shaping future digital advertising. After suggesting that over 50% of internet traffic comes from mobiles, The Drum also predicts that such advertising will grow by 12% in 2015 to £8.1bn, which will make the UK the first country in which £1 to every £2 will go towards digital media. With this in mind, do I really need to tell you the importance of transforming your website to go hand in hand with mobile traffic? You’ll regret it if you don’t… Now, although this new algorithm isn’t technically in place yet, can we see how it will change our online experiences? Well, we can thank Twitter for being ahead of the game. They’ve already implemented new features such as Periscope and ‘retweet with comment’, which...

Ello, Ello? What do we do now?

Recent studies show that one quarter of the world’s population use social media. That’s approximately 1,750,000,000 people. Many of us, if not all, don’t even bat an eyelid to that stat when we upload a photo, tweet an opinion or send a snap. We post and then an hour later, we post something else. Simple. For what seems like forever, more and more brands have joined the social sphere to gain further recognition because, well…we’re greedy like that. Now, I’m not a social media guru by any means but I can’t help noticing a shift in social media obsession and consumer loyalty. Not only is it a bucket load more difficult for companies to stand out with posts constantly being pushed further down the list, but people generally don’t like the thought of their information being shared out like party bags at a birthday bash. The rise in privacy scandals over the last year or two has significantly turned up the heat on the consumer demand for online privacy. As a result, users of top social networking sites such as Facebook and Twitter are picking flowers on other patches of grass such as ‘Ello’, whereby users aren’t required to enter personal information like names and locations. As a result, consumers are much more fragmented and disperse, therefore, brands need to forget about the bog standard (yet fickle) ‘likes’, ’follows’ and ‘shares’. Instead, we need to find opportunities that trigger user generated content and use this to drive sales and awareness. This is where websites like ‘Ello’ prove interesting as it solely publishes user generated content. There are no adverts to...