by admin | Jun 16, 2015 | Business, Experiential, Marketing
Over the past month in the UK, we’ve been inundated with campaigns, speeches and manifestos by each of our political party Leaders, boasting a whole host of different views. Although they’re largely different in many respects, there’s one common denominator. Direction. Each of them promises to guide our country to a better future whilst leading our people to a better way of life. So, with the general election a mere fortnight or so away, we thought we’d decipher what it means to be a fantastic leader and why it’s important in our respective workplaces. There are many clichés nowadays; ‘a photo speaks a thousand words’, ‘what goes around comes around’ and ‘reap what you sew’. However, Donald McGannon (a late US broadcasting industry executive) manages to hit the nail on the head with his view that ‘leadership is an action, not a position’.’ I hear you, what does that actually mean? If I asked you who your company’s best leader was, you’d probably respond with your manager’s name, your director’s name or even your CEO’s name. Correct? You probably wouldn’t bat an eyelid to the interns or the executives. Right? Wrong. Forbes outlines a leader as somebody who produces results. So, are you really telling me the onlypeople producing results in your workplace are your managerial team? Exactly. I’m not suggesting that everybody in your organisation who meets a deadline or gains a few extra Twitter followers is a leader – it takes more than that to make it. Although producing results is a fundamental quality, Forbes also explains that leadership is a learned behaviour that becomes automatic over time due to experience, personality type...
by admin | Jun 16, 2015 | Business, Marketing, Social Media
Up your Periscopes and go full steam ahead through this post, as our next battle will begin on April 21st 2015. Google are introducing us to a new system whereby your websites’ mobile friendliness will be a search result ranking signal. According to the Google Web Master Central blog, this digital development will significantly impact our search results and means that users will receive much better, more relevant and high quality results, optimised for their devices. With this in mind, it’s logical to think that companies will travel further down the digital advertising route to keep in line with our generations’ ever expanding brood of trends. We previously touched on this topic in our post about modern social media advertising, the rise of ‘Ello’ and how companies will adapt to the seemingly imminent change of consumer attitudes towards online branding. However, according to The Drum , it’s the UK who’ll have the lead role in shaping future digital advertising. After suggesting that over 50% of internet traffic comes from mobiles, The Drum also predicts that such advertising will grow by 12% in 2015 to £8.1bn, which will make the UK the first country in which £1 to every £2 will go towards digital media. With this in mind, do I really need to tell you the importance of transforming your website to go hand in hand with mobile traffic? You’ll regret it if you don’t… Now, although this new algorithm isn’t technically in place yet, can we see how it will change our online experiences? Well, we can thank Twitter for being ahead of the game. They’ve already implemented new features such as Periscope and ‘retweet with comment’, which...
by admin | Jun 16, 2015 | Business, Experiential, Marketing
Brands today are striving further than ever before to build relationships with their consumers. They’re thinking of relative ways – such as field marketing – to reach their target audience and increase sales. However, with so many companies exploring this avenue, it’s down to the promotion experts of this world to make sure we’re shouting the loudest, sometimes literally, depending on the job brief. Statistics from Ambassador demonstrate that 74% of consumers identify word-of-mouth as a key influencer in their purchasing habits, so it seems that field marketing might be the favourite accessory every brand should boast. So, how do you use such marketing to your advantage? That’s where a Brand Ambassador comes in. They help kick start the word-of-mouth process by providing you with all the ingredients you need for a successful experiential campaign. There’s a preconceived notion that Brand Ambassador’s stand in the street handing out leaflets or asking for information whilst being fiercely avoided by the public. This couldn’t be further from the truth. A great Brand Ambassador brings their experience to each activity, transforming it from a flat pancake to an impressively fluffy 3-tiered Victoria Sponge … with extra jam. With results of an Alterian survey highlighting that many companies feel their brand is at risk due to a lack of consumer engagement and with another showing that 50% of people recommend a brand due to good service, it seems self-explanatory that field marketing could be one of the best catalysts to put your brand securely in the friend zone. Not only is it a fabulous opportunity to have your brand meet its consumers first hand, it’s also a...
by admin | Jun 16, 2015 | Business, Employability, Management
Imagine this… You’ve left the house for another day at the office. Feeling groggy, you sprint like Usain Bolt to the train station or you’ll be late. A passing bus splashes a puddle of grimy water all over your fancy new work shoes. You finally get to work and stick the kettle on, gasping for caffeine – yet someone had the last of the coffee. Did I mention it’s Monday? If your morning wasn’t bad enough, now you have 8 hours of being barraged by emails, exceptional customer service to deliver and efficient spreadsheets to look forward to – but you do it. You paint on that game face, power on through and tackle whatever is thrown your way because you’re great at your job – you’re an efficient and professional team member. We’ve all had days like these, days where although we’d rather be at home, we hit the ground running at work instead to tick everything (and more) off our ‘To Do List’ but there’s no ‘thank you!’ or ‘great job!’ to be heard, just the click clicking of mice, the tap tapping of keys and the frequent moans from the glass office in the corner. Wanting recognition for your hard work doesn’t make you a goody-two-shoes. In fact – studies show that 47% of employees say they left their last employer due to lack of recognition or a negative company culture. ‘Anybody can be replaced’ you say? Well replacing an employee costs dosh and I don’t just mean to cover their salary. There’s a number of sneaky costs to take into consideration. For example, you may...
by admin | Jun 16, 2015 | Business, Experiential, Marketing, Social Media
Recent studies show that one quarter of the world’s population use social media. That’s approximately 1,750,000,000 people. Many of us, if not all, don’t even bat an eyelid to that stat when we upload a photo, tweet an opinion or send a snap. We post and then an hour later, we post something else. Simple. For what seems like forever, more and more brands have joined the social sphere to gain further recognition because, well…we’re greedy like that. Now, I’m not a social media guru by any means but I can’t help noticing a shift in social media obsession and consumer loyalty. Not only is it a bucket load more difficult for companies to stand out with posts constantly being pushed further down the list, but people generally don’t like the thought of their information being shared out like party bags at a birthday bash. The rise in privacy scandals over the last year or two has significantly turned up the heat on the consumer demand for online privacy. As a result, users of top social networking sites such as Facebook and Twitter are picking flowers on other patches of grass such as ‘Ello’, whereby users aren’t required to enter personal information like names and locations. As a result, consumers are much more fragmented and disperse, therefore, brands need to forget about the bog standard (yet fickle) ‘likes’, ’follows’ and ‘shares’. Instead, we need to find opportunities that trigger user generated content and use this to drive sales and awareness. This is where websites like ‘Ello’ prove interesting as it solely publishes user generated content. There are no adverts to...
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